About Antonio Forni

Antonio Forni

As a business coach with a strong identity, Antonio Forni is a dynamic personality and a sought-after resource for entrepreneurs, executives and athletes who want to expand their possibilities. 

For over two decades, he has helped humans and businesses become stronger on the inside for long-term fulfilling lives and sustainable business success. He has worked with diverse businesses, executives, athletes and humans to translate existing knowledge into concrete results for his clients.

He has accomplished this with custom developed systems and programs. Antonio has developed a holistic optimization system for companies that immediately identifies blind spots and can be used to systematically develop companies.

In addition, Antonio has developed a holistic coaching program for people who want to make more out of their lives. It supports them to recognize their true self and to steer their life in the desired direction. No matter what the external circumstances are. 

Antonio has a business and sports background. He has deep knowledge of operations and is a shrewd strategist. Therefore he is the ideal sparring partner for entrepreneurs, business leaders, executives and board members and all humans who want to get more out of their lives.

He worked as a management consultant for several years. During this time he worked in international project teams with companies such as McKinsey, Accenture, PwC, KPMG and Capgemini. During this time he had deep insight into the functioning of diverse companies and into different markets.

Prior to that, he spent 18 years in manufacturing in various management roles. Here he acquired in-depth operational knowledge as well as leadership skills. Antonio completed an apprenticeship as a precision mechanic with EFZ as his basic training.

His knowledge and experience in sports comes from his time as a football coach. After his active time in the amateur sector, Antonio was a part-time coach for 5 years in junior top-level football and 6 years in amateur football. 

Antonio Forni has made it his mission to help as many managers and employees of owner-managed SMEs / family businesses, entrepreneurs, athletes and humans as possible to become real leaders, high achievers and strong personalities every day. He calls this becoming “Winning Forces.” 

Because in real life and in everyday business, there will always be ups and downs. But if you have the awareness that everything starts inside you, you can work from within to become better and better. With systematics and focus, amazing results and “Winning Forces” will emerge over time!

Education

  • Certified mental and personality trainer VSMPT
  • Master of Science in Human Ressource Management GSBA / State University of New York at Albany
  • UEFA A Coaching Diploma, Swiss Football Association
  • Business economist dipl. oek. (specialization marketing)
  • Operations specialist IBZ with swiss certificate of proficiency
  • Apprenticeship as precision mechanic with swiss certificate of proficiency


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