Before a single frame of film is shot, often before a word of script is written, and sometimes, even before there's a concept...there's Hallau Shoots and Company. And that early involvement in a project, plus the step-by-step creative process followed by Chuck Hallau and team, is the Hallau Shoots difference.
Hallau Shoots begins here. Ideation is brainstorming. What is different about this project? How can it be shown? How many different ways? The ideas generated in these freeform thinking sessions will then be shown through storyboards.
A concept born of an Ideation session put on film. Always searching for something new and unexpected, this is the opportunity to try various approaches while creating a new signature visual.
A more finished version of the Exploratory, investigating both the visual and audio properties of the product. A Sights and Sounds session is really a "creative explosion". At this step, Hallau Shoots will experiment with various visual technologies, lighting techniques and innovative approaches that can be seen and, equally as important, heard. Many instantly recognizable product associations, such as the vacuum-packed "whoosh" sound heard upon opening the Folger's Coffee can, or the single drop of Dawn dish detegent scattering over the
The big clincher. The product demonstration that shows what the product does, and why it does it better than the rest. A Hallau Shoots trademark-- making the product the one and only hero.
Sometimes Hallau Shoots is called upon for something very specific. A product shot or a challenging special effect shot which will be added to other footage.
Hallau Shoots can provide an on-air commercial spot for TV; longer format POP films as well as other forms of commercial film production.
- Procter & Gamble
- S.C. Johnson Worldwide
- Campbell's
- Whirlpool
- Fazoli's Restaurants
- Microsoft
- Red Lobster
- Big Boy Alliance
- Lenscrafters
- Mars
- Uncle Ben's
- Bonanza
- Country Kitchen
- Pampers
- Always
- Head & Shoulders
- Kimberly-Clark
- Flash
- Modelo Beer
- Duncan Hines
- Crisco
- Oil of Olay
- Tide
- Aerial
- Sinex
- Crestliner
- Windex
- Bailey's Irish Cream
Chuck Hallau
Hallau Shoots was launched in 1997 by Chuck Hallau. Mentored by a well-known Minneapolis creative Cy DeCosse, Chuck's extensive background includes radio and television production, a stint working in England, and a long history with Procter & Gamble. Chuck's creative edge, his art and love of his craft, and his passion for ideas--lots of ideas--is the core of the company.
