Case Studies / Organix

The Result - Organix developed and launched an award-winning and now market-leading range of baby food after Catalyx brought consumer needs back to the heart of their product development.

The Challenge - The baby food category was seen as a sea of sameness, there was no point of differentiation between brands’ offerings and innovation had gone stale because the needs of consumers had stopped being met.

How we did it - We captured over 50,000 pieces of consumer data through our award-winning qual at quant scale research approach, which our strategists then processed to shine a light on the story of the "why". This is how we were able to ensure Organix progressed their new baby food range to a successful launch.

Brand

Organix

Solution

Unmet needs & brand positioning

MORE CASE STUDIES

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Honey & Syrups

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Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.

Tea and Coffee

The result

We were able to give Nescafe to confidence to completely re-launch the packaging for their whole range, including Nescafe Original, Nescafe Gold and Nescafe Azera. This relaunch was executed in every market that sells Nescafe and is still in market today.

Honey & Syrups

The result

Rowse Honey launched their new advertising campaign after Catalyx helped them tailor the perfect message. The recommendations Catalyx generated enabled Rowse to hone in on their roadmap to success, and craft one of the most impactful and effective campaigns of the year, winning The DRUM Award for Social Media 2021. The campaign is still used today across the whole of the UK.

Grocery

The result

Our partnership with Premier Foods has helped them to innovate with the greatest chance of success. In line with our philosophy of learn, not just test, Catalyx also surfaced common consumer appeal factors using meta-analysis across concept tests, to further refine & progress Premier Foods’ innovation capability.