BVDW initiative: Your data has the power to make a difference!
A guest article by Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW)
DMEXCO interview on the DFB marketing campaign for EURO 2024
“Fussballzeit is the best time” has been the DFB’s slogan over the past few months to get Germans in the mood for EURO 2024. Holger Merk joined us for an interview to discuss the success of the marketing campaign – along with the numbers behind it.
The future of TV: El Dorado for marketers
Imagine a situation where your ads reach precisely the people you’re targeting. Streaming services make it possible! Let’s look into the future of TV.
DMEXCO podcast: Toan Nguyen explores gamification as a marketing booster
Verena talks to Toan Nguyen, Founder of Jung von Matt NERD, about why it’s essential for brands to incorporate gamification into their marketing strategy. This podcast episode is in German.
DMEXCO podcast: Susanne Harring talks about customization and D2C at De’Longhi
Susanne Harring, Managing Director of De’Longhi Germany and Austria, chats with Verena about customization trends, D2C sales, and Brad Pitt. This podcast episode is in German.
5+ possible uses for Voice Engine in marketing
The ChatGPT hype has only just died down and OpenAI's next innovation is waiting – Voice Engine, an AI tool that imitates voices. Find out how to use the voice synthesizer in your marketing!
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