When Chronopassion was first founded in 1988, the aim was to gather the most exclusive items in the world of watchmaking under one roof; and today, that original motivation is just as strong as ever. At 271 Rue Saint-Honoré, Paris, the man frequently referred to in the media as “the craziest watch retailer in the world” remains absolutely true to form. The man in question, Laurent Picciotto, is still a trendsetter for the trade, a pioneer in uncharted territory, and a veteran talent-spotter. It’s hard to imagine a selection of timepieces being more unrepresentative of a commercial view of watchmaking. Chronopassion is a treasure chest, designed by and for collectors and lovers of choice watches. Picciotto’s trove includes rare, extremely rare, and indeed unique pieces. In many cases, the reason brands and manufactures have chosen to join forces with Chronopassion to release their treasures of Fine Watchmaking is simple: Laurent Picciotto was right at their side when they were first launched.
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